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Why Clean Labels Matter at The Organic Store When people shop for supplements, they often focus on the active ingredients — but what’s left out of the formula matters too. Many mass-market supplements rely on technical additives to improve color, texture, flow, shelf stability, or appearance. These can include colorants, release agents, stabilizers, coating agents, and anti-caking ingredients. Biogena takes a different approach. The Salzburg-based supplement brand follows a pure-substance principle, which means its formulas are designed to stay as clean and transparent as possible. Instead of filling capsules with unnecessary extras, Biogena focuses on micronutrients in their pure form and uses a semi-automatic manufacturing process that supports quality while reducing reliance on technical additives. Simple Comparison • Industrial mass production often uses additives to make capsules easier to manufacture. • Biogena focuses on the active ingredients first, with fewer unnecessary substances in the product. • Industrial supplements may use colorants, release agents, stabilizers, and coating agents. • Biogena avoids artificial colors, flavors, titanium dioxide, GMOs, nanoparticles, and magnesium stearate. • Industrial labels can feel longer and more technical. • Biogena clean labels are easier for customers to understand and align better with a wellness lifestyle. What many other supplements may contain In industrial mass production, it is common to see substances added for manufacturing convenience or visual appeal. These may include ingredients like titanium dioxide for colour, magnesium stearate for release, talc or silicon dioxide as flow agents, and coating materials such as shellac or sugar-based finishes. As the FDA explains, “The term ‘ingredient’ also refers to substances such as binders, colors, excipients, fillers, flavors, and sweeteners.” That’s a useful reminder that a supplement label may contain more than just the active nutrient itself. “Clean label products typically contain fewer and more recognizable ingredients, with unnecessary additives and fillers eliminated.” These substances are not always the active part of the formula, but they are often used to help machines produce capsules more efficiently or to make supplements look more uniform. For customers who prefer a simpler label, this can make a product feel more processed than necessary. Biogena’s cleaner formula philosophy Biogena chooses a more thoughtful path. The brand emphasizes 100% clean-label supplements, without artificial colors, flavours, titanium dioxide, GMOs, nanoparticles, or magnesium stearate. Capsule colors are even derived from natural plant extracts and vitamins, which gives the products a more natural and considered finish. Biogena also states that its micronutrient preparations are “subject to strict quality controls and certifications,” which supports its clean-label positioning with a quality-focused manufacturing approach. This clean approach is not just about appearances. It reflects a brand philosophy that values transparency, quality, and everyday trust. For customers at The Organic Store, that means supplements that feel easier to understand and more aligned with a conscious lifestyle. Why this matters for customers A shorter ingredient list can make a supplement feel more approachable, especially for people who are already careful about what they consume. It can also be reassuring for customers who want products that are less processed and more aligned with organic or clean-living values. Biogena’s approach gives customers an alternative to heavily processed supplements. Instead of focusing on adding more technical substances, the brand focuses on the quality of the micronutrients themselves. Why experts value clean-label supplements Nutrition professionals often look beyond the front-of-pack claims and ask what the product contains, how it is made, and whether the formula is transparent. Clean-label supplements appeal to this mindset because they make the formula easier to assess and compare. That makes the brand especially relevant for shoppers who want more than marketing language. They want clear sourcing, clear labeling, and formulas that reflect a genuine commitment to purity. A better choice for mindful wellness At The Organic Store, we look for brands that combine quality, transparency, and purpose. Biogena fits that vision well because it offers premium supplements made with a clean-label mindset and a strong focus on purity. For customers who want supplements that feel modern, trustworthy, and thoughtfully made, Biogena is a standout choice. Trusted Across Europe Biogena has a growing presence across Europe, with stores and labs in cities such as Vienna, Salzburg, Linz, Munich, Hamburg, Berlin, London, and more, and its products are developed with the input of an expert team of nutritionists, biologists, pharmacists, and food technologists.

Electric pinks, bold citrus, holographic shine, and nail-care treatments—discover Manucurist’s summer shades that look hot and keep nails healthy Wear Your Sweet Obsession: Summer Nail Polishes That Shine Beach days, pool dips, and endless summer sunshine are pure magic—but they can sneakily take a toll on your nails. Enter Manucurist, your new summer sweet obsession. With Green™ nail polish, long-lasting Green Flash™ gel polish, and the nourishing Active™ range, you get gorgeous color that also cares for your nails. From eye-catching summer vibrants to treatment polishes that nurture while you wear them, discover shades that are as kind to your nails as they are hot on your hands. This summer, wear your sweet obsession—because your nails deserve both beauty and care. Spicy Pink: Bold Red + Playful Pink = Summer’s Electric Statement The bold red meeting playful pink in the most electric way. Inspired by the funky, confident spirit of the 80s, this glossy shade is bright, daring, and totally unstoppable. Perfect for summer, Spicy Pink is your go-to statement color when you want to shine with confidence and a touch of retro flair. 💅✨ Available in Green Flash™ gel polish Pop Pink: Vibrant Pink + Sun-Kissed Orange = Summer’s Carefree Glow Pop is summer in a bottle—bursting with vibrant pink infused with sun-kissed orange undertones that capture pure carefree joy. Its luminous, glossy finish brings retro holiday charm to every manicure and pedicure, making it your perfect escape-within-a-color. Whether you’re hitting the beach or topping off a summer look, Pop Pink lights up your hands (and feet) with warm, playful energy. 🌞💕 Available in Green Flash™ gel polish Milky Pink: Soft Pink + Delicate Rosy Glow = Everyday Elegance Milky Pink is a soft, luminous pink with a delicate rosy glow that captures effortless elegance. Its sheer, creamy finish is perfect for minimalist manicures and everyday sophistication—think clean, polished, and quietly chic for any occasion. Available in Green Flash™ gel polish Nebula: Holographic White + Cosmic Sparkle = Futuristic Galaxy Glam Nebula Holographic White is next-level shine—a dreamy holographic white that catches every light with a cosmic, iridescent sparkle. This futuristic shade brings galaxy-worthy glamour to your nails with a brilliant holographic finish that’s pure magic under sun or club lights. ✨🌌 Available in Green Flash™ gel polish and Green™ normal nail polish Lime: Chartreuse Green + Luminous Yellow = Summer’s Fresh Bold Statement Lime is a vibrant chartreuse green with luminous yellow undertones that delivers an instant burst of freshness. Bold, playful, and impossible to overlook, it’s the perfect shade for making a bright summer statement that screams confidence and fun. Available in Green Flash™ gel polish and Green™ normal nail polish Tangerine: Vibrant Orange + Nineties Energy = Summer’s Playful Bold Burst Tangerine is vibrant orange that brings an instant burst of energy to every manicure. Inspired by the carefree, bold spirit of the 90s, it’s bright, playful, and totally made to stand out—perfect for summer days when you want to shine with confidence. Available in Green Flash™ gel polish and Green™ normal nail polish Active™ Blur Powder Pink: Soft Matte Finish + Nail-Strengthening Care = Naturally Flawless Nails Active™ Blur is your all-in-one treatment polish that smooths, perfects, and enhances natural nails with a soft, velvety matte finish. Enriched with chestnut extract, niacinamide, and AHAs, it strengthens and improves nail health while instantly blurring imperfections for a naturally flawless look—beauty and care in one bottle. ☀️ Summer Essentials, Better Together Shampoo powder, sunscreen, and intimate cleansing bars — perfect for summer. Grab each as a 2-pack for less to help you get through this sun-blazing season. Awake Organics Caffeine+Rosemary Shampoo Powder 55g | Set of 2 Q+A Peptide Anti-Aging Daily SPF50 Sunscreen 50ml | Set of 2 Baûbo Organic Intimate Cleansing Bar 100g | Set of 2

From stress relief to everyday balance: find your perfect fit with Biogena When wellness conversations heat up, “adaptogens” and “supplements” often get mentioned together—but they’re not quite the same thing. Adaptogens are nature’s stress-busters: plant-based ingredients (like ashwagandha) that help your body adapt to pressure and find balance. Supplements? They’re the bigger picture—a broad category of products that fuel your nutrition and support overall health, from vitamins to collagen to targeted formulas. As we excitedly welcome Biogena to The Organic Store HK, here’s your simple, friendly guide to understanding this incredible new brand and the products we now carry. Ready to find what works best for you? What Are Adaptogens? (And Why They’re Your Stress Superheroes) Adaptogens are nature’s stress-busters—usually herbal gems like ashwagandha that help your body stay balanced no matter what chaos surrounds you. Think of them as your internal calm-down crew. People flock to adaptogens when they want to feel more centered, less frazzled, and finally capable of handling daily life without running on empty. In the Biogena range, meet your new stress ally: Biogena Ashwagandha Relax Formula. Whether you’re curious and want to try the 18-capsule trial size or ready to commit with the 60-capsule option, this is your go-to for feeling calmer and more resilient every single day. What Exactly Are Supplements? Think supplements as your body’s personal toolkit for thriving. While adaptogens tackle stress and build resilience, supplements cover way more ground—vitamins, minerals, amino acids, collagen, and targeted formulas for your specific goals. Brighter skin? Stronger bones? Morning energy? Everyday balance? Supplements have you covered. That’s why the Biogena collection at The Organic Store HK is so special. We’ve curated products that support beauty from within, build real strength, and help you find daily balance—each in its own unique way. Your body isn’t one-size-fits-all, and your supplement routine shouldn’t be either. Why Biogena? (And Why We’re Thrilled to Welcome Them) Austria’s premium supplement brand that does wellness differently. With clean formulas, meticulous sourcing, and a science-backed approach, Biogena develops and manufactures everything right in Austria. Their secret? The pure-substance principle—no unnecessary additives, just high-quality ingredients that actually work. What makes Biogena truly reassuring? Their quality obsession. Every batch gets independently tested, production standards are strict, and the research background is rock-solid. For you, this means a brand that feels thoughtful, transparent, and genuinely trustworthy. At The Organic Store, we only love brands with both quality and purpose. Biogena fits perfectly into our collection because it gives you premium options for stress support, glowing skin, strong bones, and everyday resilience. Welcome to wellness you can actually trust. For skin renewal: Biogena Collagen+ Superior 21 Sachets Nurture glowing skin and healthy beauty from within with this premium collagen boost. ✔️ 7.5g NATICOL® hydrolyzed marine collagen per serving ✔️ Biotin & zinc for normal skin maintenance ✔️ Zinc protects cells from oxidative stress ✔️ Pomegranate extract with polyphenols & ellagic acid ✔️ 21 sachets = your 3-week glow-up supply HK$408 For work resilience: Biogena fit@work® Premium Gold Perfect for busy days, this formula supports resilience and performance when life feels demanding. ✔️ Magnesium (Biogena Viersalz® complex) fuels energy metabolism ✔️ Vitamin B1, B2, B6, B12, niacin & biotin support nervous system ✔️ Coenzyme Q10 for cellular energy ✔️ Folic acid & pantothenic acid reduce tiredness & fatigue ✔️ Potassium maintains normal blood pressure HK$496 For bone density support: Biogena Osteo Superior Formula Gold Built for long-term structural wellness and bone health. ✔️ K2VITAL® + Vitamin K directs calcium into bones, not arteries ✔️ Calcium & phosphorus build bone strength & structure ✔️ Vitamin D3 boosts calcium & phosphorus absorption ✔️ Silicon (from bamboo extract) supports bone metabolism ✔️ Boron provides extra bone & mineral support HK$496 For stress unwind: Biogena Ashwagandha Relax Formula Your go-to adaptogen for stress relief. Try the 18-capsule trial size to start, or commit with the 60-capsule version for a longer routine. ✔️ 500mg ashwagandha root extract supports stress resilience ✔️ High withanolides (7% = 35mg) per capsule for potent effect ✔️ Vitamin B6 supports normal immune function ✔️ Magnesium aids muscle function & reduces tiredness HK$290 How to Choose: Your Simple Wellness Roadmap Ask yourself: What do I want to support? That’s your guide. • For calm & balance: Start with Biogena Ashwagandha Relax Formula (an adaptogen for stress resilience) • For targeted support: Try Collagen+ Superior (skin) or Osteo Superior Formula Gold (bones) • For busy, stressful days: Choose fit@work® Premium Gold (resilience-focused) Why Biogena stands out: Each product has a clear purpose, so you shop intentionally—not with one-size-fits-all formulas. Adaptogens specialize in stress support; supplements cover broader wellness needs. With Biogena, you get both—from calming balance to beauty and bone health—all from a premium Austrian brand known for quality. We’re excited to bring this collection to The Organic Store HK and help you find products that fit your lifestyle and wellness goals.